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What is Adobe Experience Manager?

Adobe Experience Manager or AEM refers to a content management system of an enterprise that helps in optimizing the authoring, delivering content, management, and digital media. It lets the users create distinctive digital experiences and handle messages that are fully content-specific and are used to scale over the countries, organizations, products, and services. 

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Want to Hire a Proficient Freelance Adobe Experience Manager Expert

In simple words, AEM can also be explained as an application for the management of digital asset and content that empower organizations for creating, managing, and delivering content over all the digital touch points. This comprehensive solution for content management streamlines the entire process of content asset management. The users can manage images, documents, PDFs, videos, online forms, and many more by using this. As it is built on the technology of Adobe Creative Cloud, it provides easy access and use of assets from any location for supporting the digital experience of the users without the need for networking protocols. It changes the way of online operation greatly. Apart from that, it offers a set of features that are useful for creating, publishing, and delivering digital content efficiently and quickly.

As per Adobe, the teams have become capable of delivering the latest brand and sites of the country at a 66% faster rate. Furthermore, it becomes 23% more productive. So in short, it can be said that it provides a personalized message to the right person at the exact moment.  Find freelance Adobe Experience Manager Experts for hire on Paperub.com. Access ado.net freelancers and outsource your project.

Functions of Adobe Experience Manager

Adobe Experience Manager has the following major functions:

  • CMS or Content Management System: CMS helps the users in aligning the content with the customer to ensure that the journey is absolutely personalized and goes beyond that. This is a certain thing in which AEM performs amazingly by letting the user create and manage the experience of digital commerce across the channels.
  • Cloud Service: It functions as a cloud service of enterprise-grade, which let you stay beyond the expectations of the customers. With the cloud service of AEM, the users can rely on integrated updates which means the team can access the Adobe functionality and latest tools.
  • DAM or Digital Asset Management: A tool of Digital Asset Management helps in managing product assets like documents, videos, presentations, images, logos, etc. The benefit of managing digital assets is that it accelerates the procedure of accessing, recovering, and utilizing all digital files.

However, some of the other functions include Out-of-the-box Technology, Project Dashboard, and Digital Enrolment and Forms. On paperub, you can hire Adobe Experience Manager Experts for more project.

Benefits of Adobe Experience Manager

Following are the top benefits depicted by Adobe Experience Manager:

  • Flexibility and Scalability: It makes the entire process much easier to get your content across several users, countless visitors multiple sites, and dozens of languages.
  • Easy-to-use CMS: It is extremely beneficial as it offers drag-and-drop functionality besides inline editing among various other features to facilitate the marketing team of your business by boosting their productivity.
  • Best-in-class Tools: It is ranked as the best tool for CMS again and again and also merges with a leader in digital commerce that is Adobe Experience Cloud.
  • Personalized Experience: It provides a top-class B2B and B2C shopping experience, with the help of Adobe Analytics and Adobe Target for creating an unparalleled machine of marketing.
  • Simple additional Functionality:  it allows the users to utilize add-ons via Magento marketplace and third parties. This marketplace also includes a greater community of developers who create additional models and other enhancements.
  • Versatility: It involves a platform with a fast introduction speed and is adaptable by all. The platform supports multiple digital models of business.
  • Improved speed to Market: AEM helps to eliminate complexities or any other issues from workflows. It makes the full process of content management, creation, and distribution much easier. AEM is connected to the Creative Cloud of Adobe through built-in workflows.
  • Meet customers wherever they are: We are well aware that the behavior of customers keeps changing and AEM is greatly beneficial in this matter. Users can update the content from their location for keeping up with the fluctuating requirements and interests of the consumers. 
  • Helping the team to be glocal: Glocal means targeting the customers locally but managing them globally. It helps to push campaigns from the global team towards the local sites with full control and ease. Furthermore, It also helps in easier localization of relevant documents by assessing the same and adding the right touch wherever required.

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