ActiveCampaign is a platform of cloud software for small-scale to medium-scale businesses. The company provides software for CXA (customer experience automation) which includes sales automation, marketing automation, email marketing, CRM categories, and transactional email.
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ActiveCampaign was first founded by Jason VandeBoom in the year 2003. Initially, it started its operations as a consulting firm and gradually it becomes a provider of on-premises software. It offers the software to help medium-scale and small-scale organizations manage contacts and automate tasks of marketing. Gradually, in the year 2013, the company made a transformation and opted for software as a service business focusing on sales automation and marketing. At the present time, they have approximately 1,00,000 users using their software development and automation of sales.
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Following is a brief description of the operations of ActiveCampaign
Email Marketing: This cloud-based platform enables the users to send any kind of email that is required for the business. It provides the users the ultimate control of sending a variety of emails as per the need. The best thing about this platform is that one needs not to be a pro for creating an appealing and beautiful email campaign within minutes. The special drag and drop email developer keeps the procedure super easy for creating an email from the base or making use of their templates. Furthermore, the creation of functional subscription forms, email segmentation, dynamic content, and conduction of important split tests on the campaigns can also be done efficiently.
Marketing Automation: Automation of email is extremely beneficial as it facilitates the users with an extra amount of time to focus on other important tasks as well. It comprises a powerful functionality of marketing automation for helping the users in tracking their automation goals, and website events, creating automation maps, split actions, and attributions.
Sales and CRM: A sales CRM acts as the own personal tool of automation for the users for helping them to prioritize thereby leading to concentrating on selling as well. The sales CRM of this popular platform helps the users in managing all the contacts efficiently and storing the relevant and required information for creating campaigns that convert.
Messaging: In the present scenario the life of the people is getting busier day by day. So, more than ever, people are looking out for options that can be easily accessible on the go. This is the reason why they are preferring their mobile phones for getting access to emails, chosen websites, and many more. This renowned platform helps in meeting the contacts in their location by contacting them on social media and mobile phones via the account of ActiveCampaign. hire ActiveCampaign developers and meet your application requirements.
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